My newest favorite soda is being relaunched!
Now everyone knows I love my Diet Coke, but in recent months I've switched to Fresca... how did I not know it was sugar-free?!?! I've always loved the slightly grapefruity taste of Fresca, but I always thought it was fully-leaded... until I actually LOOKED at the nutrition label one day & the switch was made!
In the 5/30/05 issue of BrandWeek, I noticed this lovely little snippet on p. 14:
Coke Getting Frisky for Fresca Relaunch
Coca-Cola is relaunching its zero-calorie Fresca soda with a new logo, flavors, packaging and ads, via Campbell Mithun, Minneapolis. Ads position the drink as "ideal for moments of perfectly relaxed pleasure." Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus Fresca hit shelves in September. A minor player in the beverage giant's portfolio, 39-year-old Fresca is getting the boost as Coke beefs up its diet drink marketing.
That's a pretty lame positioning slogan (the old one, "A Refreshingly Crisp Citrus Taste," was not much better), but I'll forgive them if the new Fresca flavors are as yummy as the original.
Posted by jozjozjoz at June 8, 2005 04:41 PMwow, i liked fresca when it was up and about...though it reminds me of all those other 70s drinks like tab, and whatnot.
Posted by: stkyrice at June 8, 2005 06:18 PMThis is the best news EVER.
Posted by: yukino at June 8, 2005 06:33 PMEw, ew, ew. Peach-flavored anything always smells like vomit to me. Ironically, I love fresh peaches.
Posted by: Shylah at June 8, 2005 06:58 PMMmmmm, I love Fresca! Looking forward to those new flavas!
Posted by: nanette at June 8, 2005 07:21 PMI'm all for the sugar-free sodas. But, is it sweetened with aspartame or what?
Posted by: Deltus at June 8, 2005 08:35 PMhelloooooooo... fresca has been around for awhile
Posted by: muckdog at June 8, 2005 10:15 PMI need to stay away from anything with aspartame, seems it's really bad for you! They say low calorie drinks with slpenda is the choice to make! Stay healthy, being sick sucks! Love you Joz!
Posted by: Sandee at June 8, 2005 10:20 PMseems aspartame is not good for you, look for low calorie with splenda ... love you joz!
Posted by: Sandee at June 8, 2005 10:22 PMmmm... fresca...
Posted by: fleecey at June 9, 2005 08:01 AMActually, Fresca's been "back" for quite a while now. I've certainly recycled enough Fresca cans to be sure of that! The new flavors sound intriguing though.
Of course, Fresca's never had the big publicity push most of the other CocaCola varieties (at least since the 70's when it was pretty much the only diet soft drink out there) and I sometimes think I'm the only person drinking it around here.
Had to laugh when one time I was shopping and got to the soft drink aisle just as the CocaCola driver was teaching a new trainee how to restock the shelves. Just as he was saying "it's not worth bringing in Fresca from the truck since you almost never need it" I reached over and snagged half a dozen 2-liter bottles off the shelf. Guess they had to go back out to the truck that day!
Posted by: Carol at June 9, 2005 11:57 PMI *love* Fresca! And it is great with coconut rum!
Posted by: orbicon at June 10, 2005 07:46 AMI've been living on cases of Fresca lately. It's pathetic how excited I am about the new flavors.
Posted by: karmajenn at June 10, 2005 12:09 PMThanks for the news, Joz - the Peach Citrus Fresca sounds delicious!
Posted by: Lenka at June 12, 2005 09:18 AMI usually go with whatever sweetener is in the drink, since I've read plenty enough that suggests Splenda may be as bad or worse for you (overwork of the liver, for example) as aspartame. I mean, it's all chemicals in the end.
Posted by: yukino at June 12, 2005 11:20 AMi live in bergen co nj .cant locate a dealer with fresca. can you help?
Posted by: p.e.simko at July 28, 2005 03:39 PMI WANT TO KNOW IS THIS THE SAME FRESCA INGREDIENTS AS WHEN IT FIRST CAME OUT IN THE 70'S? I THOUGHT IT WAS SUGAR BASED ORIGNALLY? IF YOU KNOW THE HISTORY OF FRESCA, PLEASE TELL ME THE STORY. THANKS.
Posted by: PAT at October 24, 2005 02:10 PM
Fresca's back? That is the best news I've heard all day! Thanks Joz!
Posted by: Will Campbell at June 8, 2005 05:08 PM