May 13, 2004

yay for i-am-asian.com!

Hooray for McDonald's and their stellar advertising campaign and corresponding website i-am-asian.com!

I wouldn't know how to identify wit' my bad asian self if it wasn't for this spiffy website with cheeky asian people (and a pug!) looking happy and eating fried foods. I'm glad they've decided to include images I can truly identify with, such as random asian guys eating McD's after doing a lion dance and asian girls in pigtails playing with sparklers in front of a McD's sign.

Unfortunately, they got it all wrong with that pug, because we all know that asian people eat dogs. Maybe if they'd put some soy sauce on the pug and put him on a bowl of rice, next to some chopsticks, it wouldn't have taken me so long to figure out that the pug is just showin' his aZn PrYdE! Where's *my* shirt, dammit?!

Regardless, because now that Mickey D's has valdiated my self-worth, I am able to stand up alongside my peeps in saying "I AM ASIAN!" (that is if McDonald's doesn't mind me using their trademarked phrase) and express my deep appreciation and gratitude that McDonald's has captured what being asian really means on the homepage:

We're Asian and Pacific Islander Americans "living on the rim," where our diverse cultures and the everyday American lifestyle become one. We're hanging on to our great traditions while we move to the beat of the times. We honor our heritage - but we love being Americans. From high fashion to high tech, from Asian Pacific American hip hop to haute cuisine, we're weaving the threads of our culture into the fabric of everyday American life. Whether we're sipping green tea or enjoying a Big Mac® sandwich, we're helping make the magic mix called America become even richer. And McDonald's is right there with us, everyday!

Thank goodness "McDonald's respects the diversity and celebrates the unique cultural heritage of the Asian and Pacific Islander American community." After all, the secret to being a good asian is knowing how to celebrate holidays. How have I survived this long without realizing this? It took McD's i-am-asian to point it out to me. Hallelujah! Praise Buddah, Confucius, and Bruce Lee!

As Americans with Asian and Pacific Islander heritage, we have many things in common. But we are very different too. We're from different countries, and celebrate different holidays and customs throughout the year. For example, some of us observe the Lunar New Year, while others observe the Western New Year on January 1st. And even those of us who celebrate the Lunar New Year will have different ways of celebrating it... See for yourself what holidays Asian and Pacific Islander Americans celebrate.

Now I gotta find the nearest Golden Arches (like any happy asian should and would after visiting the site).

I won't forget to order my Big Mac® while going through the drive-thru in my rice racer cyber green vw beetle (with my feet sticking out the window, of course) as I grab a bite to eat before rushing off to my tae-kwon-do lessons. Oh, and I have to remember to stop by the dry cleaner because I spilled some Special Sauce on my kimono and my mother's ancient Chinese stain remover didn't work. Thank goodness it wasn't the sriracha sauce or chutney I had on my burger, which would've been really hard to get out.

That's what I get for trying to sing the Asian National Anthem™ while trying to eat at the same time.

(Seen also at boingboing, modesty verve, dirtynerdluv, daemon, muchosucko, el30 (in japanese), everdred, blinger, keywords, ronniedelcarmen, speakeasy, squoogy, 50cups, mister pants, destroy all monsters, hegemonyrules)

Posted by jozjozjoz at May 13, 2004 04:00 AM

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Comments

I don't even know what to say. I'm offended for you, I'm disgusted and I'm in shock. I really would like to know who thought up this marketing campaign. They should be fired.

Posted by: Kat at May 13, 2004 04:25 AM

W.T.F.!

Posted by: Terry at May 13, 2004 06:09 AM

maybe the pug belongs to a pacific islander american?

http://www.starvingarts.com/blog/i-am-obese/

Posted by: modesty verve at May 13, 2004 06:23 AM

No, no, no... look closer. It's "Miam Masian". Obviously, it's tribute site to the great composer, Miam Masian. He's the one that wrote that spiffy "I'm lovin' it" song!

I know that you wanna get down
You do deserve to get down
Been working hard all week
Just trying to make your money
Girl go on and shake your booty
I'm lovin' it, I'm lovin' it

Mmmm... makes me want a McGriddle right now!

Posted by: Solonor at May 13, 2004 06:41 AM

What a cray ad campaign.. What's next? I am Amish? I am Jewish? Actually, that would be funny. But, Joz, I do feel your pain. Wacky.

Posted by: missbrookline at May 13, 2004 08:32 AM

geeeesus. You know where I'm probably going to send this. DO you know the website you got that off of? I know a few groups around here that would be slightly upset over this.

Posted by: Meeta at May 13, 2004 09:05 AM

Yikes. Yeah, I saw this site a while ago, and was like, WTF?!

Posted by: Jeff at May 13, 2004 09:33 AM

Put our hands over our hearts and lets sing the asian national anthem:

da na na na na na na na na da na na na na na na

Posted by: professoreric at May 13, 2004 10:29 AM

I'm a first time visitor here and came here through Kat who had posted the link to here. This is just awful and I can't believe McD's would have the nerve to stereotype any race of people in that manner! Just another reason to continue not eating there!

Posted by: Kelly at May 13, 2004 11:14 AM

Just goes to show you that stupid peoples' good intentions are indeed, stupid.

Posted by: Robert W. at May 13, 2004 01:58 PM

Mmm Pugs!

I heard they nixed the "I AM WHITE!™" campaign

"We're the White Aryan Nation 'livin' on the ranch in Idaho' where our racist culture and everyday American lifestyle become one. From skin heads to hate crimes we're weaving the threads of supremacy. Whether we're burning crosses or eating a Big Mac® sandwich, we're helping the magic mix called America become pure once again. And McDonald's is right there with us, everyday!"

Posted by: MJ at May 13, 2004 03:21 PM

wtf?!

Posted by: Busy Mom at May 14, 2004 10:27 AM

You've GOT to be kidding me!
Wow.
I already hate the ad-campains telling me what to do or what to 'feel', (it's a drink, not a 'lifestyle' for god's sake) but this is even worse! Like you're all just a few happy bouncing dollies or something. Unbelievable.
And amazing that you kept your sense of humor :-)

Posted by: Julie! at May 14, 2004 01:38 PM

um...unbelievable. my sis & I just spent precious moments watching that homepage. we decided i-am-arab.com is in order.
"No need to bring your own bomb into the restaurant. We listened to your feedback and are happy to offer the "hamas special," a bomb disguised as a Happy Meal(TM) that you can purchase in the restaurant."

eesh.

Posted by: tcubed at May 16, 2004 10:17 AM

I'm so glad that you blogged about this. I had no idea that it existed. It is simply ridiculous.

Love your blog!

Posted by: the tall one at May 16, 2004 06:20 PM

Yeah... I wish ads and media ppl would stop killing our reputation.

Posted by: Oriental Bro at June 12, 2004 12:19 AM

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