Saving the world, one undergarment at a time…

Former 8Asians contributor Min Jung Kim wrote in with this truly innovative idea to save the world, save the whales, and stop global warming in its tracks.

Check out The My Hashi Bra (or The My Chopsticks Bra), which according to pinktentacle, is an attempt by Triumph lingerie company to BOOST AWARENESS OF ENVIRONMENTAL ISSUES. (Emphasis mine.)

The article says:

It features a pair of cups that resemble bowls of rice and miso soup, and a set of collapsible chopsticks that tuck into either side.

Triumph unveils the My Chopsticks Bra as Japanese consumers are becoming more aware of the negative impact that disposable chopsticks have on the environment. While it is becoming increasingly trendy for people to reduce waste by carrying around their own reusable chopsticks, Japanese consumers still go through an estimated 25 billion pairs (90,000 tons) of disposable chopsticks each year, which amounts to 200 pairs per person.

Funny enough,the lingerie company, Triumph Lingerie Japan, is an offshoot of parent company: Triumph Lingerie, which is based in Germany.

Squidoo reports:

The Japanese branch of Triumph Lingerie is known worldwide for their extreme innovations. Two of their most interesting bras are shown in the photos to the right. First, a bra that converts into a shopping bag! This is no joke, it was intended to bring attention to the huge numbers of plastic shopping bags that are thrown away every year.

So, Triumph created a bra with dual functions.

Second, a bra that has built in heat retention pads that can be warmed in a microwave, it is known as the Warm Biz Bra. It is not known if these are marketing successes, but they certainly do bring Triumph Lingerie a great deal of attention and free press.

Is there any kind of “dual function bra” you’d like to see them come up with???

No fair in the ladies having all the fun. Or as Brian says:

What about something for men? How about some My Chopstick Jockstraps.

More coverage: ITN, Spluch, Gizmodo, Coolest Gadgets, Inventor Spot, Salon

More pictures: Reuters, Iza!

Photo Source: Iza!

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5 Responses to “Saving the world, one undergarment at a time…”

  • How about making the damn things easier to pop open with one hand?

  • HAHAHAHAHA @ Kiwi.

    This bra DOES save the environment. I no longer need to use tissues to stuff it. This bra provides more than enough lump under my shirt. Think of the trees it’ll save.

    You’re right, though…they have to first do something about the unevenness.

  • Kiwi:

    You know how to get them to pop open with one hand?



  • Who would’ve thunk using chopsticks was such a green endeavor? I wonder if Ralph Nader uses chopsticks. Al Gore is definitely a chopstick guy. Just look at him. C’mon…

  • They should make a line of My Hashi Panties too. (A dirty minded friend came up with this idea). But where would you store the collapsible chopsticks?? hmmm…

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