360 Building (Sunset Tower) on Fire

The old 360 building at Sunset + Vine is on fire. (I work in the building across the street.)

It’s a toxic smell and I think they are evacuating us pre-emptively since it looks like they’re closing down Sunset.

Update: We weren’t evacuated but because the fumes were being pumped through the infamous air-conditioner and many people were complaining about burning eyes, noses and throats, they had to cut the A/C. Our group got the OK to leave early. By the time I left the building, the fire was out. Kudos for LAFD for being so quick to respond. My co-workers who sit in the corner offices closest to the fire said that they as soon as they saw smoke and pondered calling 911, they already saw a chopper above and saw a fire engine responding.)

Pictures forthcoming below taken by me from inside my building. ::David Kurtz’s pictures from the roof here:: ::Story and photos from NBC4:: ::Official LAFD blog post::

@ 4:01:14 pm

Sunset Tower Fire @ 4:01:14 pm

(more in the extended entry)

@ 3:59:04 pm: Here’s the first picture I took; since I’m inside you can see the reflections of the lights in our ceiling.

Sunset Tower Fire @ 3:59:04 pm

@ 4:01:18 pm: Moved to another location on the same floor, but inside a co-worker’s office. I did not have a good view of the firefighters but I could see them entering the building, as well as other fire engines approaching on the street. I counted 9 fire trucks and various paramedic vehicles. Luckily, no one was injured.
Sunset Tower Fire @ 4:01:18 pm

@ 4:02:22 pm: The wind starts to pick up and blow the black smoke right at our building.
Sunset Tower Fire @ 4:02:22 pm

@ 4:04:18 pm
Sunset Tower Fire @ 4:04:18 pm

@ 4:36:58 pm: Taken from my car. Sunset is closed off at Argyle. Newsvans have converged (you can see the CBS2 newsvan in the very left of the image).
Sunset Tower Fire @ 4:36:58 pm

9 Responses to “360 Building (Sunset Tower) on Fire”


  1. 1 fashmagslag

    What a dramatic day! Hope nobody was hurt across the street

  2. 2 zee

    glad no one was injured.

  3. 3 Lisa

    Yikes!! Glad no one was hurt!

  4. 4 joe

    ooh, you know, photos of burning buildings will always have a haunting effect on me.

    but then, I also see brad and angelina on the building. ironically, there’s smoke brewing between them.

    glad to hear you’re okay!

  5. 5 sharky the kid

    I heard Mr. & Mrs. Smith was going to be a hot movie, but this is ridiculous!

    Bad PR people, bad…

  6. 6 Michael

    I’m happy to hear you are okay. You people are dangerous around matches.

  7. 7 Ginny

    wow–glad no one was hurt!

  8. 8 orbicon

    I bet this was all an elaborate stunt to promote Mr and Mrs Smith. Silly hollywoodians.

  9. 9 Rachel in AZ (formally of Alaska)

    Wow, thats kinda cool, the picture on the building… smoke isn’t so cool tho. :/

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